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Consumer Behavior
Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated…
- Edisi
- 12
- ISBN/ISSN
- 978-1-292-26924-5
- Deskripsi Fisik
- 508 hlm.; 27,5 cm.
- Judul Seri
- -
- No. Panggil
- 658.8342 Sch c
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah