The Fruit Tree Handbook is a clear, practical guide for both amateur and expert, conveying a deep respect for the natural world and showing how to cultivate healthy trees through good management. Apples, pears, plums, cherries, apricots, peaches and nectarines, as well as less common fruits such as mulberries, medlars and figs, are covered in detail, with recommended varieties of each. The Frui…
Often it is useful to compose a consumer profile to give the abstract idea of a ‘‘target consumer’’ a face and a personality Advertising Budget ENCYCLOPEDIA OF SMALL BUSINESS 17 that can then be used to shape the advertising message. 2. What media type will be most useful in reaching the target consumer? 3. What is required to get the target consumer to purchase the product? Does the …
The digestion of food is necessary to sustain life. This fact is as true today, in the 21st century era of high technology and a dazzling array of newly approved medications and therapeutic medical devices, as it was millennia ago when humans actively hunted or farmed for the basic food that they needed in order to survive. Modern computerized equipment even the most remarkable medical discover…
Suicide is a tragic and potentially preventable public health problem that is currently the eighth leading cause of death in the United States. Why an encyclopedia of suicide? What is it that the average teenager or young or older adult needs to know about suicide? The answers to these questions are both simple and complex.
Shortly before I began research for this book on alternative and complementary medicine, I informed a dear friend of the pending task. His first comment was “How many volumes?” Those three words would haunt me throughout the project. One book hardly scratches the surface; therefore my objectives were to compile up-to-date information on and explanations of as many alternative, complementary…
The Encyclopedia of Health and Aging presents state-of-the-art research and ready-to-use facts on health and aging. This one-volume resource captures some of the excitement of the research in the field in terms of new findings as well as conceptual developments guiding research, practice, and policy. With more than 200 entries, it covers the biological, psychological, social, and economic aspec…
Precision farming, site infrastructure assessment, hydrologic monitoring, and environmental investigations — these are just a few current and potential uses of near-surface geophysical methods in agriculture. Responding to the growing demand for this technology, the Handbook of Agricultural Geophysics supplies a clear, concise overview of near-surface geophysical methods that can be used in a…
The 4th edition of Building Soils for Better Crops is a one-of-a-kind, practical guide to ecological soil management. It provides step-by-step information on soil-improving practices as well as in-depth background―from what soil is to the importance of organic matter. It will show you how different physical, chemical and biological factors of the soil interconnect, and how management practice…
This book and its 2 sister books (Volumes 2 and 3) of the Handbook of Environmental Engineering (HEE) series have been designed to serve as a mini-series covering agricultural and green biotechnologies. It is expected to be of value to advanced undergraduate and graduate students, to designers of sustainable biological resources systems, and to scientists and researchers. The aim of these books…