Gaya APA

Keegan, W, J. (2000). Global Marketing Management (First Book) = Pemasaran Global (Buku Pertama) . : Elex Media Komputindo.

Gaya MLA

Keegan, Warren, J.. "Global Marketing Management (First Book) = Pemasaran Global (Buku Pertama)". : Elex Media Komputindo, 2000. Text.