Gaya APA

Fisher, K., Hoffmans, L. (2012). Markets Never Forget (But People Do) : How Your Memory is Costing you Money and Why this Time isn't Different . New Jersey: John Wiley and Sons.

Gaya MLA

Fisher, Ken., Hoffmans, Lara. "Markets Never Forget (But People Do) : How Your Memory is Costing you Money and Why this Time isn't Different". New Jersey: John Wiley and Sons, 2012. Text.