Gaya APA

PALMATIER, R, W., SRIDAR, S. (2017). MARKETING STRATEGY : BASED ON FIRST PRINCIPLES AND DATA ANALYSIS . London: Palgrave Macmillan.

Gaya MLA

PALMATIER, ROBERT, W.., SRIDAR, SHRIHARI. "MARKETING STRATEGY : BASED ON FIRST PRINCIPLES AND DATA ANALYSIS". London: Palgrave Macmillan, 2017. Computer File.