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Understanding DIgital Marketing : Marketing Strategies for Engaging the Digital Generation

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The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and their evolving uses, are transforming how we access information and how we interact and communicate with one another on a global scale. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. The book shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses. It explains how to choose online marketing channels in order to get products and services to market. It explores in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies. Including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing will give readers the tools to utilize the power of the internet to take their businesses wherever they want them to go.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.84 Rya u

Penerbit

London : KOGAN PAGE., 2017

Deskripsi Fisik

xxxviii, 424p.: ill.; 23,5 cm.

Bahasa

Inggris

ISBN/ISSN

978-0-7494-7843-8

Klasifikasi

658.84

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

4

Subjek

PEMASARAN JARAK JAUH
TELEMARKETING
MARKETING - DIGITAL

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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