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Strategic Management : Planning for Domestic and Global Competition

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Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout "Strategic Management, 13/e". This thirteenth edition of "Strategic Management" has a refined message and a new subtitle: "Planning for Domestic & Global Competition". This new edition is specially designed to accommodate the needs of strategy students worldwide in our fast-changing twenty-first century. The authors complement the focus on strategic planning for success within U.S. borders with unprecedented attention on how U.S. firms can leverage their domestic success by forming international partnerships and can achieve international success by becoming actively involved in global trade

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.4012 Pea s

Penerbit

New York : Mc Graw-Hill., 2015

Deskripsi Fisik

xxii, 842 p.; 25,5 cm.

Bahasa

Inggris

ISBN/ISSN

978-1-259-25295-2

Klasifikasi

658.4012

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

STRATEGIC MANAGEMENT

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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