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Integrated Advertising, Promotion and Marketing Communication

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A study of integrated marketing communications taught through real-life application
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

659.113 Clo i

Penerbit

London : Pearson Education., 2018

Deskripsi Fisik

508p.: ill.; 28 cm.

Bahasa

Inggris

ISBN/ISSN

978-1-292-22269-1

Klasifikasi

659.113

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ADVERTISING

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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