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Consumer Psychology : A Study Guide to Qualitative Research Methods

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This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

Berlin : Verlag Barbara Budrich., 2016

Deskripsi Fisik

163 hlm.

Bahasa

Inggris

ISBN/ISSN

978-3-8474-0891-8

Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Behavioural Economics
Consumer Psychology

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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