Handbook of Research on Future Policies and Strategies for Nation Branding

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Handbook of Research on Future Policies and Strategies for Nation Branding

Victoria Pistikou (Editor) - Nama Orang; Andreas Masouras (Editor) - Nama Orang; Marcos Komodromos (Editor) - Nama Orang;

This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and business dimensions

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EB0001848

Tersedia - Baik

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Judul Seri: -
No. Panggil: -
Penerbit: USA : IGI Global., 2021
Deskripsi Fisik: 407 hlm.
Bahasa: Inggris
ISBN/ISSN: 9781799875352
Klasifikasi: NONE
Tipe Isi: -
Tipe Media: -
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Edisi: -
Subjek: Business & management
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Pernyataan Tanggungjawab: -

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