Elektronik/Digital

BUSINESS Encyclopedia of Small Business, Third Edition

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Often it is useful to compose a consumer profile to give the abstract idea of a ‘‘target consumer’’ a face and a personality Advertising Budget ENCYCLOPEDIA OF SMALL BUSINESS 17
that can then be used to shape the advertising message. 2. What media type will be most useful in reaching the target consumer?
3. What is required to get the target consumer to purchase the product? Does the product lend itself to rational or emotional appeals? Which appeals are most likely to persuade the target consumer?
4. What is the relationship between advertising expenditures and the impact of advertising campaigns on product or service purchases? In other words, how much profit is likely to be earned for each dollar spent on advertising? Answering these questions will help to define the
market conditions that are anticipated and identify specific goals the company wishes to reach with an advertising campaign. Once this analysis of the market situation
is complete, a business must decide how best to budget for the task and how best to allocate budgeted funds

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

United States of America : Thomson Gale., 1963

Deskripsi Fisik

1230p

Bahasa

Inggris

ISBN/ISSN

978-0-7876-9112-7

Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Small Business - Management

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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