Elektronik/Digital

Marketing Artificial Intelligence : AI, Marketing, and the Future of Business

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This book explores how artificial intelligence (AI) can improve the effectiveness and efficiency of modern marketing. The author explains the fundamental concepts of AI relevant to marketers and its various applications in advertising, analytics, content, customer service, e-commerce, email marketing, sales, SEO, and social media. Using the Marketer-to-Machine Scale framework, the book shows practical steps for initiating and growing the use of AI within an organization. Finally, the author emphasizes that AI is not a substitute for marketers, but rather a technology that enhances human creativity and strategic capabilities.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 Pau m

Penerbit

Dallas : Matt Holt Books., 2022

Deskripsi Fisik

240 halaman

Bahasa

Inggris

ISBN/ISSN

978-1637740798

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

1

Subjek

DIGITAL MARKETING
Marketing - Data Processing
Artificial Intelligence - Marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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