Internasional UKM: Usaha Kecil dan Mikro menuju Pasar Global

Buku ini memberikan informasi dan wawasan bagi pelaku usaha kecil dan mikro maupun bagi akademisi serta praktisi yang berorientasi ekspor. Pemaparan materi buku ini disajikan secara sistematis, dan dilengkapi dengan contoh kasus. Tidak hanya berupa teori, buku ini pun menyajikan solusi praktis yang dapat dipelajari dengan menampilkan strategi usaha kecil dan mikro dalam memasuki pasar global. B…

Metode Penelitian Manajemen

Edisi

-

ISBN/ISSN

978-602-7825-66-9

Deskripsi Fisik

xiv, 806 hlm.; 24 cm.

Judul Seri

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No. Panggil

658.0072 Sug m

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Comp…

Edisi

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ISBN/ISSN

1-59139-619-0

Deskripsi Fisik

xvi, 240 hlm.: ilus.; 24 cm.

Judul Seri

-

No. Panggil

658.802 Kim b

Guerrilla Marketing in 30 Days

Edisi

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ISBN/ISSN

979-763-130-3

Deskripsi Fisik

xviii, 382 hlm.; 23 cm.

Judul Seri

-

No. Panggil

658.8 Lev g

Content Marketing Strategies for Dummies

Edisi

-

ISBN/ISSN

978-1-119-15454-9

Deskripsi Fisik

xiv, 386p.: ill.; 23,5 cm.

Judul Seri

-

No. Panggil

658.8 Dia c

Market Leader : Upper Intermediate

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Digital Sense

Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system…

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“Marketing Management” yang ditulis oleh Philip Kotler dan Kevin Lane Keller ini merupakan sebuah panduan komprehensif yang membahas tentang manajemen pemasaran dalam konteks bisnis modern. Buku ini menawarkan pemahaman mendalam tentang konsep dan strategi pemasaran yang efektif untuk mencapai keunggulan kompetitif. Dalam buku ini, para pengarang menjelaskan pentingnya memahami perilaku kon…

Handbook of Research Methods for Marketing Management

Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation. Divided into four parts cover…

Measurement Model For Competitive Advantage Of Product

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