De Gruyter Handbook of Organizational Conflict Management

Workplace conflict is inevitable when leaders and employees with diverse backgrounds have different work styles, which are often acquired from previous experiences. In an organization, they are brought together for a shared business purpose, to accomplish the vision and mission of the firm. Turnover, wasted time, loss of reputation, decreased productivity, and lower profitability are just some …

Organizing for Sustainability

This upper-level Open Access textbook aims to educate students and professionals on how to develop business models that have a positive impact on people, society, and the social and ecological environment. It explores a different view of how to organize value creation, from a focus on an almost exclusively monetary value creation to one that creates positive impact through multiple values. T…

Cross-Border Mergers and Acquisitions

Edisi

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ISBN/ISSN

978-1-119-04223-5

Deskripsi Fisik

xxii, 440p.: ill.; 23,5 cm.

Judul Seri

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No. Panggil

658.16 Whi c

Stakeholder Engagement in a Sustainable Circular Economy

The purpose of this open access edited collection is to discuss the role and importance of stakeholder engagement in a sustainable circular economy from multiple theoretical and practical perspectives. Developing and maintaining a circular economy is an essential step to a more environmentally friendly and socially inclusive society. In addition to redesigning products and business models to mi…

Handbook of Research Methods for Marketing Management

Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation. Divided into four parts cover…

Marketing Management

“Marketing Management” yang ditulis oleh Philip Kotler dan Kevin Lane Keller ini merupakan sebuah panduan komprehensif yang membahas tentang manajemen pemasaran dalam konteks bisnis modern. Buku ini menawarkan pemahaman mendalam tentang konsep dan strategi pemasaran yang efektif untuk mencapai keunggulan kompetitif. Dalam buku ini, para pengarang menjelaskan pentingnya memahami perilaku kon…

Content Marketing Strategies for Dummies

Edisi

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ISBN/ISSN

978-1-119-15454-9

Deskripsi Fisik

xiv, 386p.: ill.; 23,5 cm.

Judul Seri

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No. Panggil

658.8 Dia c

Towards a Sustainable Future - Life Cycle Management

This open access book includes a selection of contributions from the Life Cycle Management 2019 Conference (LCM) held in Poznań, Poland, and presents different examples of scientific and practical contributions, showing an incorporation of life cycle approach into the decision processes on strategic and operational level. Special attention is drawn to applications of LCM to target, organize, a…

Guerrilla Marketing in 30 Days

Edisi

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ISBN/ISSN

979-763-130-3

Deskripsi Fisik

xviii, 382 hlm.; 23 cm.

Judul Seri

-

No. Panggil

658.8 Lev g

Handbook of Community Management: A Guide to Leading Communities of Practice

This book is an in-depth tutorial on how to make communities work to really improve business performance. It covers principles and proven practices that ensure community success and longevity, provides tips and techniques for leading communities and communities programs that the reader can apply immediately, looks at different types of communities and the technologies that support them, and ill…