How Megaprojects Are Damaging Nigeria and How to Fix It

Since 1960, two-thirds of very large governmental projects in Nigeria have not only failed, but been abandoned mid-course. This presents a bigger failure rate than mega projects elsewhere, and yet there is no available data or analysis to help us understand the reasons behind such failures. This book provides an authoritative examination into why very large projects in Nigeria have failed so ba…

Advances in Decision Making

This book presents a comprehensive overview of the principles and practices of decision-making. It highlights the interface between engineering/technology and the organizational, administrative, and planning abilities of decision-making. The chapters address decision-making using real-world case studies. They also discuss decision-making theory as well as relevant analysis techniques. The book …

BUSINESS Encyclopedia of Small Business, Third Edition

Often it is useful to compose a consumer profile to give the abstract idea of a ‘‘target consumer’’ a face and a personality Advertising Budget ENCYCLOPEDIA OF SMALL BUSINESS 17 that can then be used to shape the advertising message. 2. What media type will be most useful in reaching the target consumer? 3. What is required to get the target consumer to purchase the product? Does the …

Market Leader : Upper Intermediate

Market Leader 3rd edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the financial times. this book includes all new reading texts from the financial times, a new case studies with opinion, listening texts reflecting the global nature of business, working across cutltures and vocabulary trainer.

Digital Sense

Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system…

Marketing Management

“Marketing Management” yang ditulis oleh Philip Kotler dan Kevin Lane Keller ini merupakan sebuah panduan komprehensif yang membahas tentang manajemen pemasaran dalam konteks bisnis modern. Buku ini menawarkan pemahaman mendalam tentang konsep dan strategi pemasaran yang efektif untuk mencapai keunggulan kompetitif. Dalam buku ini, para pengarang menjelaskan pentingnya memahami perilaku kon…

Handbook of Research Methods for Marketing Management

Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation. Divided into four parts cover…

Supply Chain Management

Edisi

2

ISBN/ISSN

979-5450-53-0

Deskripsi Fisik

xiv, 320 hlm.; 25 cm.

Judul Seri

-

No. Panggil

658.7 Puj s

Innovative Teams: Unlock Creative Energy Generate New Ideas Brainstorm Effect…

Edisi

-

ISBN/ISSN

978-1-63369-004-2

Deskripsi Fisik

x, 112 hlm.; 18 cm.

Judul Seri

20 Minute Manager

No. Panggil

658.402 Inn

Management in Islamic Countries : Principles and Practice

Edisi

-

ISBN/ISSN

978-1-60649-674-9

Deskripsi Fisik

xvi, 110 hlm.; 24,5 cm.

Judul Seri

-

No. Panggil

297.273 Hus m