Business & The Sustainable Development Goals: A Framework for Effective Corpo…

This short book presents a framework for making corporate strategies effective for sustainable development. This framework is a condensed result of a variety of interdisciplinary research and teaching projects, organised with colleagues in academia, practitioners at companies, civil society organisations and government, and with PhD and master students. Over the course of a considerable number …

The Fundamental Elements of Strategy

This open access book clarifies confusions of strategy that have existed for nearly 40 years through the core thoughts of three fundamental elements. Unlike the traditional definition of strategy as "a plan to achieve a long-term goal from overall considerations”in a linear view, this book defines strategy from non-linear viewpoint as it is in the real world. The art of a strategy lies not on…

Global Mindset and International Business : Driving Process Outsourcing Organ…

Edisi

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ISBN/ISSN

978-1-003-40726-3

Deskripsi Fisik

232 hlm.

Judul Seri

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No. Panggil

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Marketing Management and Communications in the Public Sector

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the …