The role of innovation is becoming increasingly crucial in modern societies. In particular, investments in Research and Development represent an important tool for promoting innovation and for enhancing the capital invested in the market. By now, innovation is linked with different concepts, from entrepreneurship to sustainability, from economics to management. The analysis of the innovation pr…
The reflection on university management is based on the question about the shape of universities of the future. Civic, responsible, sustainable, virtual, digital, and many other universities can be mentioned among the concepts present in the literature. All these names describe an important distinctive feature of a university, which will gain more and more importance in the future. However, giv…
Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge. The author develops a strategic model for family business reputation management. The book presents the review, systematization and…
The main objective of this book is to provide an innovative set of concepts and tools regarding company management, internal and external stakeholders and social responsibilities, reflecting the necessities and opportunities generated by the digital transformation, the transition to a knowledge-based economy, and the COVID-19 crisis. The book, based on a holistic vision and contextual approach …
Generation Z (Gen Z) is the young generation born between the mid-1990s and 2010s. They are now entering the market and starting their first jobs. Therefore, managers must shape the company workplace environment to encourage young employees to work efficiently and connect their future with the company. Only then will both managers and employees share mutual satisfaction from collaboration and a…