Guerrilla Marketing in 30 Days

Edisi

-

ISBN/ISSN

979-763-130-3

Deskripsi Fisik

xviii, 382 hlm.; 23 cm.

Judul Seri

-

No. Panggil

658.8 Lev g

Content Marketing Strategies for Dummies

Edisi

-

ISBN/ISSN

978-1-119-15454-9

Deskripsi Fisik

xiv, 386p.: ill.; 23,5 cm.

Judul Seri

-

No. Panggil

658.8 Dia c

Market Leader : Upper Intermediate

Market Leader 3rd edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the financial times. this book includes all new reading texts from the financial times, a new case studies with opinion, listening texts reflecting the global nature of business, working across cutltures and vocabulary trainer.

Digital Sense

Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system…

Marketing Management

“Marketing Management” yang ditulis oleh Philip Kotler dan Kevin Lane Keller ini merupakan sebuah panduan komprehensif yang membahas tentang manajemen pemasaran dalam konteks bisnis modern. Buku ini menawarkan pemahaman mendalam tentang konsep dan strategi pemasaran yang efektif untuk mencapai keunggulan kompetitif. Dalam buku ini, para pengarang menjelaskan pentingnya memahami perilaku kon…

Handbook of Research Methods for Marketing Management

Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation. Divided into four parts cover…

Cross-Border Mergers and Acquisitions

Edisi

-

ISBN/ISSN

978-1-119-04223-5

Deskripsi Fisik

xxii, 440p.: ill.; 23,5 cm.

Judul Seri

-

No. Panggil

658.16 Whi c

Office Management = Manajemen Perkantoran

Edisi

-

ISBN/ISSN

978-602-262-180-5

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

651 Ras o

Public Procurement

This upper-level open access textbook uses an interdisciplinary perspective to discuss the ‘what and why’ of public procurement, providing insight into the ‘how’ of contemporary procurement in the public sector. The authors use theories and exemplary practices to show the next generation of public procurement professionals how public value can be created via the acquisition of works, su…

Innovative Priority Mechanisms in Service Operations

This book introduces the most advanced and recent theoretical research on innovative priority mechanisms in service settings. It covers cutting-edge topics on service innovations such as line-sitting, service-position-trading, referral priority programs, queue-scalping, distance-based priority, and dynamic priority policy. It also contains a variety of practical examples and applications which …