Event Marketing Lelang Ikan Bandeng Dalam Meningkatkan Daya Tarik Wisata Sido…

Pariwisata merupakan salah satu aspek terbesar yang dapat dilihat dari sudut pandang ekonomi dan sosial budaya. Oleh karena itu, industri pariwisata mendorong terciptanya lapangan kerja dan peningkatan pendapatan bagi masyarakat. Penelitian ini menggunakan pendekatan metode deskriptif. Teknik pengumpulan data menggunakan observasi dan dokumentasi. Teknik analisis menggunakan analisis SWOT dan O…

PRINCIPLE OF MARKETING

Edisi

17

ISBN/ISSN

978-1-292-22017-8

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

658.8 KOT P

How to Build a Multi-Level Money Machine

Edisi

-

ISBN/ISSN

979-22-1115-2

Deskripsi Fisik

xx, 364 hlm.; 23 cm.

Judul Seri

-

No. Panggil

658.8703 Gag h

Market Leader : Upper Intermediate

Market Leader 3rd edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the financial times. this book includes all new reading texts from the financial times, a new case studies with opinion, listening texts reflecting the global nature of business, working across cutltures and vocabulary trainer.

Digital Sense

Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system…

Marketing Management

“Marketing Management” yang ditulis oleh Philip Kotler dan Kevin Lane Keller ini merupakan sebuah panduan komprehensif yang membahas tentang manajemen pemasaran dalam konteks bisnis modern. Buku ini menawarkan pemahaman mendalam tentang konsep dan strategi pemasaran yang efektif untuk mencapai keunggulan kompetitif. Dalam buku ini, para pengarang menjelaskan pentingnya memahami perilaku kon…

Handbook of Research Methods for Marketing Management

Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation. Divided into four parts cover…

THE 1-PAGE MARKETING PLAN

Edisi

-

ISBN/ISSN

978-1-941142-98-1

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

658.8 DIB T

Marketing Artificial Intelligence : AI, Marketing, and the Future of Business

This book explores how artificial intelligence (AI) can improve the effectiveness and efficiency of modern marketing. The author explains the fundamental concepts of AI relevant to marketers and its various applications in advertising, analytics, content, customer service, e-commerce, email marketing, sales, SEO, and social media. Using the Marketer-to-Machine Scale framework, the book shows pr…

X : The Experience When Business Meets Design

IWelcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining expe…