Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly r…
This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical a…
This book is a comprehensive methodological guide designed to assist researchers, health practitioners, and policymakers in developing, conducting, analyzing, and reporting systematic reviews of the effectiveness of health interventions. The book is divided into three main parts. The first part discusses the basic concepts of Cochrane Reviews, including their structure, protocol preparation pro…
This book provides an in-depth study of the management of standards and regulation in sustainable and radical innovation development. It considers the case of micro Combined Heat and Power (mCHP) technology. The developers of this radical innovation in the European heating sector encountered major conflicts when attempting to create or adapt standards when bringing the technology to market. Uti…
Buku ini membahas konsep dan metode dasar riset operasi sebagai alat pengambilan keputusan dalam manajemen. Siswanto menguraikan model-model kuantitatif, teknik optimasi, dan pendekatan analitis yang digunakan untuk memecahkan masalah operasional secara sistematis. Sebagai jilid pertama, buku ini memberikan landasan teoritis dan praktis bagi mahasiswa dan praktisi dalam memahami penerapan riset…
This open access book clarifies confusions of strategy that have existed for nearly 40 years through the core thoughts of three fundamental elements. Unlike the traditional definition of strategy as "a plan to achieve a long-term goal from overall considerations”in a linear view, this book defines strategy from non-linear viewpoint as it is in the real world. The art of a strategy lies not on…
This book provides a comprehensive overview of the theory and applications of operations research. This latest edition includes significant updates in analytical methods and algorithms relevant to the latest technological developments. The book presents a variety of mathematical modeling techniques, such as linear programming, queuing theory, simulation, and decision analysis, designed to help …