Aplikasi Desain Grafis untuk Periklanan : Dilengkapi Sampel Iklan Terbaik Kel…

Edisi

1

ISBN/ISSN

979-731-399-9

Deskripsi Fisik

xii, 158 p.: ill.; 23 cm.

Judul Seri

-

No. Panggil

659.1 Suy a

Kleppner's Advertising Procedure

Edisi

7

ISBN/ISSN

0-13-516337-4

Deskripsi Fisik

xviii, 718 p.: ill.; 28 cm.

Judul Seri

-

No. Panggil

659.1 Rus k

Strategic Advertising Campaigns

Edisi

3

ISBN/ISSN

-

Deskripsi Fisik

xix, 630 p.: ill.; 24 cm.

Judul Seri

-

No. Panggil

659.113 Sch s

Beyond Advertising : Creating Value Through All Customer Touchpoints

Edisi

-

ISBN/ISSN

978-1-119-07422-9

Deskripsi Fisik

xxiv, 261 p.: ill.; 23,5 cm.

Judul Seri

-

No. Panggil

659.1 Win b

Advertising

Sebuah buku teks yang harus dibaca untuk mempelajari bagaimana menjalankan profesi advertising secara efektif dan efisien, baik di level akademis maupun praktis. Setiap bab dari buku ini diawali dengan contoh kasus advertising yang memenangkan penghargaan intersional. Keistimewaan buku ini menyajikan prinsip pokok dan praktik advertising yang efektif beserta contoh kampanye advertising yang dib…

Advertising and Promotion : An Integrated Marketing Communications Perspective

Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising,…

Integrated Advertising, Promotion and Marketing Communication

A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voic…