The Journal of Research Consumer (Kumpulan)

Edisi

1

ISBN/ISSN

-

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

658.83405 Jou

Consumer Behavior : Implications for marketing strategy

Edisi

3

ISBN/ISSN

0-256-03414-1

Deskripsi Fisik

xiv, 740 p, ill, ind, 23,5 cm

Judul Seri

-

No. Panggil

658.8342 How c

Consumer Behavior and Marketing Action

Edisi

4

ISBN/ISSN

0-534-92552-9

Deskripsi Fisik

xx, 748p.; 23 cm.

Judul Seri

-

No. Panggil

658.8342 Ass c

Kenali Diri dan Pelanggan Anda

Edisi

1

ISBN/ISSN

979-691-159-0

Deskripsi Fisik

xix, 90 Hlm.; 21 cm.

Judul Seri

-

No. Panggil

658.8342 Noo k

Perilaku Konsumen dan Komunikasi Pemasaran

Edisi

-

ISBN/ISSN

979-692-029-8

Deskripsi Fisik

xv, 344 hlm.; 24 cm.

Judul Seri

-

No. Panggil

658.834 Sut p

Consumer Psychology : A Study Guide to Qualitative Research Methods

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including…

Rethinking EU Consumer Law

In Rethinking EU Consumer Law, the authors analyse the development of EU consumer law on the basis of a number of clear themes, which are then traced through specific areas. Recurring themes include the artificiality of the EU’s consumer image, the problems created by the drive towards maximum harmonisation, and the unexpected effects EU Consumer Law has had on national law. The book argues t…