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Consumer Behavior

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Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8342 Sch c

Penerbit

Harlow : Pearson., 2019

Deskripsi Fisik

508 hlm.; 27,5 cm.

Bahasa

Inggris

ISBN/ISSN

978-1-292-26924-5

Klasifikasi

658.8342

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

12

Subjek

KONSUMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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