Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand ho…
The handbook presents an overview of Industry 4.0 and offers solutions for important practical questions. The law and its current challenges regarding data assignment (who owns the data? / EU guidelines), data security, data protection (General Data Protection Regulation), cyberattacks, competition law (right to access vs. monopolists, permissible and prohibited exchanges of information, possib…
This open access book examines the implications of internal crowdsourcing (IC) in companies. Presenting an employee-oriented, cross-sector reference model for good IC practice, it discusses the core theoretical foundations, and offers guidelines for process-management and blueprints for the implementation of IC. Furthermore, it examines solutions for employee training and competence development…
This book is a comprehensive and structured exploration of the challenges and opportunities arising from the digital age's impact on workforce and leadership in higher education institutions. Chapters provide evidence-based guidance, real-world examples, and valuable resources to equip educational leaders, administrators, faculty and all stakeholders with the knowledge and strategies necessary …
In the past 30 years, senior executive pay has increased dramatically in the UK, US and other developed countries, causing much debate and, at times, public outrage. In this book, Alexander (‘Sandy’) Pepper argues that this soaring inflation in high pay is the result of a market failure, leading to inefficient pay practices that are replicated across industries. Individual company’s renum…
Buku ini membahas konsep dan praktik Customer Relationship Management (CRM) sebagai strategi utama dalam membangun hubungan jangka panjang dengan pelanggan. Penulis menjelaskan pentingnya pengelolaan data pelanggan, komunikasi yang efektif, serta inovasi layanan untuk menciptakan kepuasan dan loyalitas pelanggan. Dengan pendekatan teoritis dan studi kasus, buku ini memberikan panduan bagi perus…
Integrated crop management involves several eco-friendly measures combined to sustain production. The integration of these management practices leads to improved soil health and crop productivity. However, the benefits of Integrated Crop Management are largely influenced by the environment, soil type and fertility, and crop type. Mono-cropping systems or the use of the same crop rotation have l…
This open access edited volume explores the past, present, and future of artificiality and sustainability in entrepreneurship – the unforeseen consequences and ways to advance to a sustainable future. In particular, it connects artificiality, sustainability and entrepreneurship, intertwining artificial with the specific phenomenon of those novel digital technologies that provoke continuous an…
This handbook is focused on the analytical dimension in researching international entrepreneurship. It offers a diverse collection of chapters focused on qualitative and quantitative methods that are being practised and can be used by future researchers in the field of international entrepreneurship. The qualitative cluster covers articles, conceptual and empirical chapters as well as litera…